Princess Cruises is bringing its Blue Friday sale back for the 2026 holiday shopping season, with discounts of up to 50% on cruise fares, up to $400 in instant savings, and free fares for third and fourth guests on select voyages. The promotion runs November 6 through December 7, 2026, giving travelers more than a month to explore eligible cruises and plan their next getaway.

There is an additional opportunity for returning Princess guests. From November 13 through November 23, the cruise line is offering a separate Black Friday Private Sale with up to $800 off and reduced deposits, alongside other promotional benefits.

For travelers considering Alaska, Europe, the Caribbean, Mexico, or Australia and New Zealand in 2027, Princess has identified several upcoming departures included in its Blue Friday promotion. The combination of fare discounts and guest-specific offers makes this a sale worth examining carefully, particularly for families and groups considering shared stateroom accommodations.

What Is Included in the Princess Cruises Blue Friday Sale?

The main Blue Friday promotion is available from November 6 through December 7, 2026. Princess is advertising three principal savings opportunities across select voyages.

• Up to 50% off cruise fares on eligible sailings.
• Up to $400 in instant savings.
• Free cruise fares for third and fourth guests on select voyages, with taxes and fees still applying.

The advertised maximum discounts do not necessarily apply to every sailing or stateroom. Princess specifies that the promotion is subject to restrictions and standard booking terms and conditions.

The longer booking period gives travelers time to compare eligible itineraries rather than making a decision during a single Black Friday weekend. That matters when choosing between destinations, departure dates, and accommodations, especially when several people are traveling together.

Returning Princess Guests Get a Separate Private Sale

Past Princess Cruises guests have an additional promotion to consider. The Black Friday Private Sale runs November 13 through November 23, 2026, and provides eligible returning travelers with early access to a separate set of savings.

Princess lists the following benefits for this private promotion:

• Up to $800 off eligible cruises.
• Up to 50% off cruise fares.
• Free fares for third and fourth guests on select sailings, excluding applicable taxes and fees.
• 50% off deposits.

The reduced-deposit offer is a particularly useful distinction from the general Blue Friday promotion. Travelers who qualify may be able to secure an eligible reservation with a smaller initial deposit.

Returning guests should compare the private-sale terms with the broader promotion before booking. The announcement identifies different maximum savings and benefits but does not establish that every discount can be combined or that the same offers apply to every sailing.

Five Featured Princess Cruises Itineraries for 2027

Princess has highlighted a selection of 2027 voyages included in its Blue Friday sale. These examples cover several regions and provide a useful starting point for travelers deciding where to cruise next.

Mediterranean: Sun Princess

Travelers interested in Europe can consider a seven-day Mediterranean itinerary featuring Italy and Turkey aboard Sun Princess. The voyage departs Rome on August 22, 2027, and concludes in Athens.

Western Caribbean: Star Princess

Star Princess is scheduled to depart Fort Lauderdale on February 27, 2027, for a seven-day Western Caribbean cruise featuring Mexico. The itinerary is roundtrip from Fort Lauderdale.

Mexican Riviera: Discovery Princess

Discovery Princess offers a seven-day Mexican Riviera sailing departing March 13, 2027. The voyage sails roundtrip from Los Angeles, providing another option among the featured Blue Friday departures.

Alaska Inside Passage: Star Princess

For travelers interested in Alaska, Princess has included a seven-day Inside Passage voyage aboard Star Princess. The roundtrip Seattle sailing departs May 9, 2027.

Australia and New Zealand: Sapphire Princess

Travelers looking for a longer voyage can explore a 15-day itinerary aboard Sapphire Princess, departing Sydney on October 26, 2027, and ending in Auckland.

These five voyages are examples rather than the complete sale inventory. Princess also identifies Northern Europe and additional destinations among the regions represented in the wider promotion.

Why the Third- and Fourth-Guest Offer Deserves Attention

One of the most interesting elements of Blue Friday is the availability of free fares for third and fourth guests on select sailings.

For families or groups planning to share a stateroom, that benefit could make an eligible cruise more appealing. However, the offer is not a promise of an entirely free vacation for additional passengers. Princess specifically states that taxes and fees apply.

Travelers should confirm that their preferred sailing and accommodation qualify for the promotion and review the total reservation cost for everyone traveling. The actual value of the offer will depend on the applicable booking terms.

When Should You Book?

There are two important booking windows to keep in mind. The general Blue Friday promotion remains available through December 7, 2026, while the separate private sale for past guests ends earlier, on November 23.

Travelers who have previously sailed with Princess may want to examine the private-sale eligibility and terms during its shorter November window. Those considering the broader promotion have until December 7 under the announced sale schedule.

Princess Chief Marketing Officer Marie Lee described the promotion as an opportunity to plan shared experiences and explore destinations such as Alaska, Europe, and Japan, whether visiting for the first time or returning to a favorite place.

The practical approach is to start with the itinerary and departure date that fit your travel plans, then determine which advertised savings apply to that particular cruise. Checking the fare, deposit requirement, third- and fourth-guest eligibility, taxes, fees, and applicable restrictions will provide a clearer picture than looking at the headline discount alone.

How to Find the Princess Blue Friday Offers

Princess Cruises says travelers can obtain additional information through the cruise line's official website.

The 2026 Blue Friday sale offers several ways to save, from discounted fares to additional-guest promotions, with a higher advertised savings ceiling and reduced deposits available through the separate returning-guest promotion. Whether the goal is a week in Alaska, a Mediterranean vacation, or a longer journey between Australia and New Zealand, the key is finding an eligible itinerary that delivers the right overall value.

Source: Princess Cruises